1. How do you operationalize (measure) authority, or perceived authority, in health communication? Specifically, how can this be done with communication on nutritional supplements? How do new media affect the authority of health communication?
2. What form of online communication commands the most authority in online health communication? Would it be possible to apply the work of Axel Bruns, who looked at authority as a construct in wiki's, blogs, etc. Are we moving away from the "I'm an expert, so believe me," to a sense of authority associated with online communities?
3. How do different frames and biases of online health communication effect public understanding?
Sunday, January 18, 2009
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